Social media is now an integral part of everyday life. We use it for keeping in touch with the rest of the world, learning the latest news and if you run your own business, selling your product and services. Social media is a vital part of every business and this is why you need to keep on top of those trends and how social media will change and grow over time. Below we share our social media predictions for 2020.

The growth of social commerce

If you sell online then you need to know about the rise of social commerce. Social media shopping is about to get even bigger and 2020 will see the emergence of more social platforms that will be dedicated to ecommerce. Instagram is already doing this with Instagram Shopping to great success. The ability for a customer to buy directly from a social media platform cannot be overlooked. It will be quick, easy and will generate more sales.

You need to know about IGTV

The role of video is set to be the latest big trend in social media. Leading the way is the Instagram video app, IGTV. This video content will primarily be educational, so perfect for business use. It will differ from viral content that is generally on the lighter side and quick to read, but video content will be seen in its own right across all social media platforms.

The rise and growth of TikTok

TikTok can no longer be overlooked as digital marketers are now using this social media network to place ads and sell content to the 500 million subscribers, most of whom are under 25. If you’re not on TikTok then you really need to be using this site.

Social listening is still important

The need to be actively listening on social media is not about to change any time soon. Social listening is still a vital part of social marketing and is needed to help boost online shopping sales and improve customer service while upholding that professional image. If people reach out and comment about a brand or service on social media then they expect a quick response. This need for validation and to be acknowledged is still important to the customer, so you need to remain active.

Here at CDA, we offer a range of digital marketing services that can help you with your eCommerce site, selling online, and social media presence. To learn more about our range of digital marketing services and how we can help you then please do get in touch with us today.