Web design

Websites design is driven by specific trends which can be traced back through the different eras of website style. Innovation is at the core of this, and it expands opportunities every time someone breaks the mould. Audiences have certain desires with regards to what they want from websites, and these are often driven by innovation to create new trends. Here are some predictions for what we may see coming into web design in 2020.

Adaptive design

Adaptability is crucial to ensure a website looks appealing and is readable on any screen. The primary focus is mobile phones and tablets, but you must also consider browser windows for when desktop users require more than one open window to view multiple web pages simultaneously. This is not a new trend, but it will remain a top priority through 2020.

Motion design

The modern market loves to be able to consume information instantly, so web designers need to find ways to impart large amounts of information on a single screen. Motion design addresses this need, and one simple example is adding GIF animation instead of text or pictures. It loads faster than a video file and can demonstrate things to the user quickly and efficiently. What’s more, they will work flawlessly on all browsers and smartphones, maximising accessibility.


This one is related to AI, and it is a way to offer support to users who have questions. Chatbots create the illusion of a conversation, and the technology is becoming more and more advanced with time. They operate by collecting a base of questions and appropriate answers to help users. It takes the burden off a company’s employees who otherwise have to keep responding to queries, and it’s an emerging trend that is sure to continue growing through 2020.


This is an aesthetic trend that looks extremely modern on websites today. It involves simplifying what’s on-screen using things like:

  • A hidden navigation bar
  • Minimal colours
  • Keeping graphic design elements to a minimum
  • Very few buttons

Minimalism seems to be edging towards maximum simplification of the display, with as few elements as possible on your pages.


High-quality web design in 2020 will require the creation of complex and dynamic elements. This means integrated videos, animated scrolling, micro-interactions and other innovative ideas. This type of approach can be very powerful for certain industries, so it will be worth considering how it could benefit your business.

It’s important for web designers and anyone who needs a website to keep abreast of the latest trends for website design. These are some of the key predictions for 2020, and there are sure to be more.