Black Friday is one of the biggest shopping days of the year and the start of holiday shopping. While this means good business for your eCommerce store, it also means there’s a lot of competition. Therefore, if you’re not fully prepared, you can miss out on gaining customers, making sales and hitting your profit goals.

Luckily for you, we’ve compiled five tips below that can help you prepare for Black Friday 2021.

1. Start planning early

Planning your Black Friday sale early gives you enough time to map out your sales strategy and approach. This way, you won’t underwhelm customers with generic discounts a few days before Black Friday.

Start planning calendar promotions a few weeks earlier and send a weekly newsletter to your clients with offers and incentives informing them about the upcoming Black Friday sale.

2. Set your goals

Setting your Black Friday sale goals and targets helps provide focus by providing a clear understanding of what your eCommerce business is striving to accomplish. When setting your goals, it’s important to aim for what’s realistic and achievable.

A good metric to follow is using figures from previous years or similar campaigns.

3. Update your website

It’s advisable to update your website before Black Friday to ensure it can handle the spike in traffic. Even if you’re not anticipating a huge surge in visitors, customers will appreciate an up-to-date website as it’s easy to use and navigate and makes the buying process seamless.

Therefore, talk to a web development agency to look at your website and ensure it’s responsive.

4. Pick the right products

It’s easy to get carried away and lower your prices to stand out from your competitors and drive sales. Unfortunately, this tactic can result in significant losses as you’re selling yourself short.

Instead, pick valuable products and be clear about their benefits so that customers know they’re getting value for their money.

5. Offer several payment methods

If you can, try offering several payment methods to appeal to a wider audience. The easier you make it for people to pay, the higher the chances of them doing repeat business with your eCommerce store.

Remember, every business is unique, and there’s no one-size-fits-all approach to nailing Black Friday campaigns. Just find what works for you and consult with a digital marketing agency like us that can help you sell more online.

Contact us today to learn more about selling online.