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With just 3 weeks to go until the craze of black friday begins, today we are going to talk about what you can do to your eCommerce platform right now!

The bottom line is about making it easy for the customer on Black Friday. Customers will be looking for deals and will receive marketing messages from hundreds of brands, so make it as easy as possible for them to buy from you!

Now is the time to get prepared. Make sure your website works by testing the user journeys, your category links, marketing links, products – can you add to basket and checkout using a discount code correctly? Are your payments working?

Watch our video to learn more!

For help and advice on all things eCommerce and marketing, contact us today.