Once you’ve established your Black Friday offering, it’s time to spread the word! Who are you hoping to attract, and how are you going to communicate to them?
From social media to email marketing, there are plenty of easy to use tools out there to help you raise awareness of your brand and drive traffic to your website on Black Friday. The key is to make it easy for the customer!
Tip: Try integrating your online shop with Facebook Commerce to embed your products into Facebook and Instagram, making it easy for customers to purchase from you directly from social media