Most businesses that have been around for a few years can expect to undergo a rebrand at some point as part of their digital marketing strategy. Indeed, most businesses naturally evolve over time in response to internal and external changes, and a rebrand ensures that this growth is reflected in marketing materials.
What is a rebrand?
Put simply, a rebrand is the process of rejuvenating your company’s image. This could mean implementing a number of changes including a newly designed website, a fresh logo, a new brand colour scheme, or different kinds of messaging.
Why is it important to rebrand?
If your brand fails to resonate with customers like it used to or you want to shake up your business model, for example, a rebrand can do wonders for your reputation, sales, and profits. If you fail to keep up with developments in your industry or the changing demands of customers, on the other hand, you may start to see the success of your company dwindle.
What your business should consider when rebranding
What your mission is
Before you go about redesigning your marketing graphics and colour schemes, you need to work out what your new vision is for your company. If you’re looking to attract young new clients, for example, you may want to opt for images that appeal to a millennial market.
Hang on to things that already work
Some aspects of your current branding may be very effective. Don’t feel that you have to get rid of these. If your logo is already sleek and easily recognisable, for example, it is a good idea to hang on to it.
Think about how your business will evolve in the future
It is a good idea to future-proof your new branding during the redesign phase. For example, if you know that you plan to extend your offering into new industry segments at some point in the future, you may want to think about how this could be accounted for in your branding.
Think about how many aspects of your business will be affected by the rebrand
Many business leaders fail to realise the extent to which a rebrand can affect their company and employees. Office supplies are just one example of how big the change can be. If you are changing your logo, you will need to order packaging and stationery with new letterheads, new business cards for employees, new company t-shirts, and many other branded items. Employees will also need to learn and get on board with any changes to company guidelines. In this way, they may require special training sessions.
If you have any more questions about rebranding, then get in touch with our team today.
