Images are an essential part of your website, but you probably already knew that. What you didn’t know, however, is that images are probably one of the most important aspects of your website.

We all know that copywriting is important, as is UX, loading time, SEO and all the other things you need to consider when building a website, but the images are customer-facing and have an awful lot of sway.

Images are processed up to 60,000 times faster than text and 90% of the information that’s sent to our brains on a daily basis is visual. Oh, and over 90% of human communication is visual. We’re an incredibly visual species, which is why good images are essential to the success of your website.

What do we mean by “good photographs”?

“Good” is a fairly subjective word, so we’ll break it down for you.

Photographs should be clear and preferably in HD – so make sure your photographs aren’t blurry, out of focus or cut off. They should also be relevant to the website, services and any accompanying text – it’s no good having pretty pictures if they don’t link up with what you’re trying to communicate.

Photography is a recognised art form, so the most important aspect of your website photography is that it evokes emotion. The ability to use images to tell a story and relate to visitors coupled with the processing speed is what coined the phrase “a picture paints a thousand words” and as overused as that phrase is, it’s also a golden rule.

How do I get good photographs?

When it comes to photography, you have three options. You can take photos yourself, hire a professional or use stock images.

The purpose and content of your website should be taken into account when you decide which of these routes to go down, but it’s worth noting that stock photos lack personality. Visitors would love to see images of you, your offices, your staff and feel like they’re part of the story.

E-commerce websites tend to have on-site photographers to take and edit product images, and if you’re not already doing this then you should be. Full control over photography, plus the ability to showcase your products in their best possible light makes it the best choice.

You may think it’s easy to take photographs yourself, but unless you’re a professional you’re unlikely to get the shots just right. Remember, a photograph isn’t just an image – it’s a story as well. In celebration of World Photography Day on August 19th, give your website photographs an overhaul. And remember – if you need any more guidance on improving your website, get in touch with us today.