SEO (search engine optimisation) has ingrained itself at the heart of all web marketing strategies. It has now become an integral tool for businesses who want to optimise their online presence.

SEO changes

Nevertheless, just like the online world changes, so too do the SEO strategies implemented. Since SEO first started being used, there have been noticeable changes in the methods imposed. For example, in the past, content was extremely keyword heavy, whereas now strategic placement and quality content are coming to the fore. So, read on to discover the top SEO techniques you should be using…

Quality content

Google has turned strict and is implementing quality control through their regular Panda and Penguin updates. They have done so with the aim of quality websites featuring high up on the result pages while websites with low-quality content will be ranked lower. This means that excessive use of keywords will no longer do you any favours as it once did. You need to maintain a healthy ratio, anything between a density of 1% and 3% is recommended.

Furthermore, make sure the keywords are implemented so the article reads naturally. And if you are thinking about copying articles; think again! Google is on the lookout for those who duplicate.

Link building

Link building has always been an integral part of SEO. However, it was getting to the point whereby ‘link building’ may as well have been another term for ‘spam’. But yet again, Google will fish those out who use extensive and poor quality backlinks.
Linking from quality websites is imperative, and it is always a good idea to use the anchor text as a keyword. In addition to this, when you are linking from the same domain, don’t overdo it. Two links maximum is recommended.

Mobile first

You must also take into account that most people access the internet via their smartphone. You need to make sure you create a mobile-friendly version of your website.
Not only this, but mobile SEO differs too. One of the most apparent differences between mobile searching and PC searching is that searches tend to be shorter. Therefore, you should begin by implementing a character limit with your keywords, such as 15 characters maximum. If you don’t adapt to the mobile Internet, then you are only going to fall behind your competitors.

Frequent analysis

Last but not least, the final SEO tip you need to use this year is to conduct regular analysis of your SEO strategy. You need to keep on top of this and update your strategy effectively.