ROI of 155.6% within 6 months of launching eCommerce
- Design
- Digital
Nestled away within the steel-lined, metre-thick walls of Chancery Lane’s Silver Vaults, you will find William Walter Antiques – a silver dealer with a rich and long history in London. William Walter himself gained his experience working for silver retailers after he left the army in the First World War and then went on to work on war damage valuations after the Second World War.
Their Challenges
An already successful dealer both on and offline, William Walter Antiques came to us as the online antiques marketplace they were using to power their website was shutting down. Using a third-party’s proprietary software was also having a negative impact on the business as they did not own the intellectual property and were limited in the changes they could make to their site. They could only add to their site what the marketplace allowed – this was preventing them from standing out as a brand or pushing forward in the digital space.
They also had some specific requirements due to the nature of their business, including displaying sold stock, bespoke international shipping quotes, and an enquiry option for high-value, rare items.
As footfall to their shop in the Silver Vaults was dropping and the closing date of the online antiques marketplace was approaching, they needed some solutions quickly.
Our Solutions
An open-source CMS built in WordPress means William Walter Antiques now owns their website and are not tied to one developer or company. Responsive design means their site is modern and optimised for mobile use. Completing a Discovery stage in the project meant they had wireframes to see and understand the bespoke functionality of the site and best practice for user experience was followed.
As a company without technical knowledge, they benefitted from our jargon-free approach. Our impartial view on platforms meant that they got the content management system that was best suited to their needs. Our team was available to guide and support them through the whole process, answering questions and giving advice without timing and charging them by the hour.
The Numbers
The analytics comparing the new site to the previous site, speak for themselves on this one. The new site provided:
- An ROI of 155.6% within 6 months of switching on eCommerce functionality, this excludes sales made via enquiry.
- 350% increase in website users
- 355% increase in new users to the site
- 85% reduction in bounce rate
