Driving +67% online revenue growth in one year with UX, structure and performance
Since early 2024, we’ve partnered with 1env to enhance their eCommerce experience, improve conversion rates, and support long-term online growth.
The Challenge
Despite strong demand and a loyal customer base, the existing website experience wasn’t fully aligned with the scale of the business or its growth ambitions.
Key challenges included:
- A homepage that didn’t clearly communicate value or guide users effectively
- Limited structure for product discovery across key categories
- A checkout experience that introduced friction and potential drop-off
- Missed opportunities to support both new and returning trade customers
The goal was clear: create a more intuitive, conversion-focused eCommerce journey that could scale with the business.
Our Approach
1. Homepage Redesign
We redesigned the homepage to better reflect 1env’s position as a leading supplier in the industry.
This included:
- Clearer messaging and hierarchy
- Improved navigation into key product categories
- Stronger visual structure to guide users toward purchase
- Content for both hunter and explorer user types
The result is a more engaging and purposeful entry point for both new and returning users.
2. Category Landing Page Creation
To improve product discovery and SEO performance, we introduced a dedicated category landing page.
This helped to:
- Better organise product ranges
- Support users in finding relevant solutions faster
- Create stronger entry points for organic and paid traffic
3. Checkout Optimisation
We redesigned the checkout experience to reduce friction and improve conversion rates.
Enhancements included:
- Simplified user flow
- Improved clarity and trust signals
- Reduced unnecessary steps
This ensured a smoother path from basket to purchase.
The Results
Since launching the website improvements, 1env has seen consistent, measurable eCommerce growth:
- +67% online revenue growth in year one
- +46% growth in year two
- Improved user journey and reduced checkout friction
- Stronger foundation for ongoing digital growth
The compounding year-on-year growth demonstrates the impact of aligning UX, structure and performance with business goals.
By focusing on the fundamentals of eCommerce – clarity, usability and conversion – we helped 1env unlock significant online growth while building a scalable platform for the future.
This ongoing partnership continues to support their evolution as one of the UK’s fastest-growing pest control product suppliers.
