The acronym SEO stands for Search Engine Optimisation. Simply put, SEO is a set of tools and methods that businesses use to increase traffic to their website. This is both in quality and quantity.

What is SEO? Quality, meaning that those who should find the site and comment on boards and contribute to threads are. Quantity, meaning real traffickers. By increasing traffic to their site, businesses then increase their visibility on search engines. Instead of being four or five pages into a Google search, they are on page one, nearer the top. These are called “natural,” “free,” or “organic” searches.

How to increase SEO

Increasing Search Engine Optimisation is not easy. It works in two ways:

1) Offsite SEO

– Marketing: creating links or connections to reputable websites. The more “recommendations” you get from other sites geared to the same type of content as you, the more reliable you seem and the more traffic you receive.

– Digital PR: providing reasons to connect to your site, like interviews, product placement, etc.

– Promotion: reaching out to important and popular blog writers, journalists, companies, and PR to earn more links and connections from their content to yours through a promotion.

2) Onsite SEO

– Onsite optimisation: ensuring that your website’s structure, onsite navigation and relevancy of content matches with targeted search phrases.

– Keyword research: knowing your clients and customers enough to know what they are searching and how they are searching for it.

– User experience: making sure that your website’s features are easy to use and user-friendly, as well as attractive and fast.

– Auditing: ensuring reliability and credibility by looking for any errors and geo-targeting your audience.

Using these tricks will ensure that you are making Google happy. And the happier Google is, the more successful you will be at SEO and ensuring your spot on the top.

How SEO is measured

Google uses an algorithm that measures how popular a website is. This measures how many hits a page gets, how long users stay on a page, how they interact with the page, how often they reach the page via other websites and links, etc. The more of a network you have on the internet (e.g. the more cyber links you have with other websites), the more hits you will have and the more popular your website will be.

If your website creates these links and ensures that your user will have a good time on the website, popularity will soar. Hence, SEO.