Once you’ve got your logo it’s important to maintain consistency as you enforce it across different channels. Your brand should look and feel the same whether it is on social media, your website, emails or your printed material.
Whether your brand is being used by external suppliers and contacts, or your internal teams, you should ensure that anyone using your brand does so with the same visual standards and messaging. This is what brand guidelines and tone of voice documents are for.
To find out more about brand guidelines, tone of voice and brand consistency, watch our video here.