With Halloween just a few days away and Christmas just around the corner, it’s a great opportunity for businesses to increase sales and boost their revenue. Here are a few tips on how you can increase online sales this holiday season.

Optimise your website for mobile

Mobile drives a large share of eCommerce and buying behaviour. Therefore, if you want to boost sales, you must optimise your eCommerce website for mobile. Here are a few ways to deliver the best mobile experience for shoppers.

• Run a Google mobile-friendly test and make the suggested changes.
• Remove sidebars and pop-ups for mobile users.
• Enable dynamic pages serving to improve website speed.
• Allow auto-fill during checkout to avoid mistakes.

Leverage the power of social media

Social media platforms such as Facebook, Instagram, and Pinterest have the potential to boost your sales revenue during Halloween. Many customers use these platforms for costume, décor, and food ideas, so it is imperative that your business has a solid social media presence. To drive engagement and increase conversion, try the following:

• Run a giveaway
• Collaborate with social media influencers
• Use time-sensitive promo codes
• Create shoppable Instagram posts

Run a PPC campaign

Google Ads and Facebook Ads can help increase brand visibility and win over new customers. Use tools such as Google Trends, Google, Google Keyword Planner, SEMrush, Ahrefs keyword explorer, etc., to find suitable keywords to use in your PPC campaigns.

Create unique and seasonal landing pages

When running PPC campaigns, landing pages are a must. Ensure that you create a landing page for each product or service and offer a special offer or discount for this specific holiday. Here are a few tips for creating a high-converting landing page for the Halloween sale:

• Avoid using too much text. This will make the page scannable, allowing customers to easily identify what’s in it for them.
• Create a suitable call to action and place it where customers cannot miss it.
• Use countdown timers to create a sense of urgency.

Offer incentives to minimise cart abandonment

Cart abandonment is one of the biggest concerns for online retailers. Customers abandon carts for different reasons, but the most common are extra costs and high prices. Offering incentives such as free shipping and Halloween sale offers can help incentivise customers to complete their orders.

If you need help creating a marketing strategy that will increase sales and boost your revenue, get in touch with us today and let us help you. We have expertise in SEO, social media, PPC, content creation, and many more.