Summer is the traditional time to unwind a bit and take a break. Evoking images of BBQs in the sun, holidays abroad and children off from school, it’s not surprising that employee productivity tends to drift a little during this time when it comes to Digital Marketing.
However, with so many people focusing on relaxing and enjoying themselves; summer is the perfect time to make sure your digital marketing is spot on. Revamping your digital marketing during this period can help you capitalise on the increased spending by consumers; and can also ensure that you are prepared for the rest of the year. Here are a few tips for digital marketing that should be considered during the summer months.
1. Focused products
Your key products, the ones you are trying to push during this season, should be at the forefront of your digital marketing campaign. Images should be on your website’s homepage, SEO articles should be geared towards them, and all employees should know their features, benefits and why the company is focusing on them. These products will have been chosen to match the seasons and your target demographics, so make sure you do all you can to increase your conversion rate.
2. Phase-out earlier seasons
Nothing shows a badly coordinated digital marketing campaign like conflicting products. As well as focusing on your key ranges for the summer; you also need to phase out your older stock, especially items that have links to winter. No one wants ski goggles in the middle of august; so make sure your products remain consistent and relevant, to help boost your brand image.
3. Increase your social media presence
With people having more free time to relax in the summer, combined with the longer hours of daylight and the sense of ‘get up and go’ that nice weather evokes; potential customers will spend more time on social media and will be more responsive to social media adverts. Businesses can take advantage of both of these factors; information campaigns can be used to spread brand awareness; and digital marketing can help draw customers to your website, while also helping your conversion rate.
While summer is the ideal time for capitalising on digital marketing, companies may find that the lack of productivity summer brings will negatively impact them. That’s where Creative Digital Agency can help! We are experts in our field and work with a wide range of businesses; finding bespoke solutions to fit their digital needs. Contact us today to find out more.