Content marketing is where businesses create and distribute valuable and relevant content to attract a clearly-defined audience. As consumers continue to tune out unwanted marketing messages, content marketing is a great way to sell your products and services to consumers without being too pushy.
Benefits of content marketing
1. It establishes your brand as an authority in your industry
When your content, whether in a blog, article, podcast, social media posts, video, photo, or webinar, helps customers solve their problems, you are positioning yourself as an expert worth their time and money. Quality content also makes it easier to earn backlinks from other websites, which helps prove your experience and expertise in the industry. Google sees backlinks as a vote of confidence for your website and rewards you with high rankings on search engine result pages.
2. Helps you gain trust and loyalty
Content marketing is one of the most effective channels to connect with customers and build a relationship with them. By consistently providing helpful content, customers will lean towards your brand for answers and, in time, foster loyalty to it. Customers who trust your brand will easily become your ambassadors and help attract other customers.
3. It has a great return on investment
With every marketing strategy, you want to ensure that you get a good return on your investment. Well, according to CMI, content marketing generates three times more leads and costs 62% less than outbound marketing strategies.
Other than the cost, content marketing also brings in qualified leads that are more likely to make a purchase. Since the visitors willingly chose to convert, it shows that they are genuinely in your offerings.
4. Improves customer relationships.
Content marketing can be a great asset for improving customer relationships. For starters, it allows customers to discover your brand organically rather than it being forced upon them. Secondly, since content marketing is built around engagement, customers can reach out to you through comments, replies, emails, etc., when they have questions or queries. This open line of communication makes it easier for you to have a better relationship with your customers.
5. Promotes brand recognition
Content marketing provides a perfect opportunity for you to show customers what your brand represents and who you are as a business. Create an ‘about us’ us page on your website and share your companies values, mission, and vision. Describe in length what you stand for and what sets you apart from the competition.
To get started with content marketing, web design, SEO or web development, contact us today and let us help you.
