Here at CDA, September 2019 is an exciting month as it means we are celebrating our 5th birthday! We have worked with some fabulous clients over this time and helped them with a range of key business tasks from branding to developing their eCommerce platform, assisting with social media and offering web design services. To help mark our 5th birthday, we have decided to invest in change and move into a new era for CDA.
New look CDA, same great service
As experts in branding and web design, we took a close look at our current brand and decided a revamp was in order. This was done with the intention of updating our company image for the modern day and freshening up the feel around CDA’s brand.
Moving into this era also allows us to expand our existing colour palette which we felt was now a little restrictive. We wanted to show the world that we are not only committed to investing in the company to move it forward but also our understanding of branding concepts.
How did we go about it?
The first step was tasking our awesome design studio with creating and then developing a revamped brand identity. This was done through extensive research into what our new branding should include and also taking in comprehensive feedback from the rest of our team. When put together, this allowed our design studio to refine the initial ideas around our new company brand and come up with the finished proposal.
But what exactly has changed with CDA’s new image? In the end, we decided a minimalist approach would work best and take us back to our business roots. This enables us to show clients that we focus on simplicity and efficiency while avoiding complexity and fuss. Our belief is that we should work with clients to develop innovative solutions for business growth and stimulate creativity.
CDA builds partnerships that last
Our new concept is focused on showing the importance we put on building business partnerships. Through the visual connections within letter forms, we are able to build closer working relationships with clients. Our new-era branding does not solely rely on the colours used to showcase a modern approach that is 100% versatile and future-proof. The primary colours of black and white with a secondary palette including an eye-catching gradient do deliver on the pared back look we were aiming for though.
Check out CDA’s branding and services today
Our new branding ultimately allows CDA to apply it effectively through all channels and contact points. This delivers a more consistent brand that we as a company strongly believe in. To see exactly how effective our new look is, visit the website today. While there, you can look through our full range of services and see how we can help your business grow.