Tone of voice reflects your brand personality, helps you connect with your target audience, and makes you stand out from the rest… it’s not what you  communicate, it’s how you communicate with your audience.

So where do you start when it comes to tone of voice? Your target audience! The tone of your business needs to reflect who you are talking to. Will you use humour? Do you need to be more professional? What about a more friendly tone? Think about the words and tone that will influence your audience to engage with your business. 

Watch our video to learn more:


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