Brand: An expression of your businesses vision, values and personality

Your brand is the way you are perceived by the world, from your visual identity and digital touch points, to the way you answer the phone and your employees interact with customers. We devise inspiring brand strategies that give you a place in the market.

We understand how important your brand is to your reputation, which is why our thorough process includes a full discovery and briefing session, to help us get to know your organisation’s values, goals and positioning. Our brand team then create multiple logo concepts which are developed through to a final brand. We then produce guidelines and strategies for how this should be applied across all channels.

To really cement your place in the industry and the minds of your prospects we create a library of brand assets, so that wherever your brand is applied it’s professional and consistent. Whether you are a start up in need of an entire identity or an established organisation looking to rebrand, our expertise will help grow brand loyalty and achieve your objectives.

BRAND SERVICES

Our Expertise

New brands, rebrands, strategies & guidelines.

BRAND IDENTITY

By holding key stakeholder workshops and performing research into your business and industry, we conceptualise brand names and develop visual identities including logos, typefaces, colours and graphical elements. These are then translated across any required assets, ensuring the brand integrity remains intact.

BRAND GUIDELINES

We produce guidelines to clearly document the colour codes and typefaces of your brand and set out a usage policy for employees, suppliers or distributors to ensure anyone using your brand does so in the correct manner.

TONE OF VOICE

To achieve a unified personality that’s recognisable as ‘you’, we create tone of voice guidelines which dictate the language and style that should be used across all communications for your brand. This gives you a clear voice in the marketplace and helps to distinguish how you should address different types of customers.

STRATEGY & POSITIONING

We consult on and cultivate brand strategies to help cement your place in the market. From how to tell your story to what channels you should be using to reach your audience, we select the most appropriate methods to suit your objectives.

Find out about what we do and why we do it. Discover how we can make a difference to your business

WHY CDA