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Instagram has quickly become one of the most important social media platforms for businesses today. However, if you are going to make the right sort of impression on Instagram, you need to know how to take stunning photographs that are going to wow all of your followers.


Here are some suggestions to help you out:

Editing is just as important

There are lots of great editing tools and filters that are already built into Instagram. Nevertheless, there are also plenty of other apps that can really help you to achieve more and customise your photographs in an endless number of ways. Some apps worth checking out include Afterlight, VSCO and Snapseed.

Take your time

It is very easy to find yourself falling into the “rapid fire” mentality that seems to pervade all social media networks. However, taking your time is so important. Try different poses, layouts and angles until you find the perfect shot.

Get to know photography basics

There are four key photography elements you are going to need to get to grips with if you are to master the art of Instagram photos. Firstly, proper lighting is oh-so-important for quality Instagram photos. Secondly, consider perspective. Keep your images interesting by trying to come at your subject from different angles. Thirdly, understand negative space, which is the area surrounding the main subject of the photo. The right amount of negative space enables you to make sure your viewer’s eye steers to the element that’s most crucial. Finally, composition is critical. This is the placement or arrangement of the subjects or subject in your photo.

Map out your aesthetic

Last but not least, you need to see your personal Instagram grid as a mosaic. After all, when someone clicks on your page, it’s made up of individual images, but will have the biggest and most powerful impact if every one of those photos fit together and create a somewhat cohesive appearance or vibe. This is all about branding and sending out the strongest possible message. Do not only consider how your photos look alone, but how they look altogether. Is there a distinct and cohesive vibe?


Hopefully, you now feel more prepared in terms of achieving Instagram success. Yes, choosing the right hashtags and posting on a consistent basis are important, but if your photographs are of a poor quality, your entire social media presence will suffer on this image-centric app. Contact us today if you need more advice on running social media for your business.