Website Design & Development | CDA

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Our Approach

eCommerce and lead generation websites carefully crafted to drive your business growth

Enquire about a new website

Bespoke eCommerce and brochure websites

At CDA, every website we create – whether a high-performance eCommerce store or an elegant B2B, service-based brochure site – is built with one purpose in mind: to help your business grow. Our process blends strategy, customer experience insights, design, and technical excellence to produce websites that look exceptional and deliver measurable results.

We don’t use off-the-shelf themes or templates. Every website, whether eCommerce or lead generation, is designed and engineered from the ground up for your business, your customers, and your growth goals. That bespoke approach means we can optimise every detail for user experience and search engine visibility at the same time.

Website Project Process

Our Approach

6 steps to a smooth running website project

DISCUSS YOUR WEBSITE REQUIREMENTS

1. DISCOVERY & STRATEGY

Before writing a single line of code or designing the first pixel, we take the time to listen and fully understand your business. We explore your goals - what you want to achieve, your customers; who you are targeting, what they need and how they buy, and your competitors - and how we can position you ahead of them. We then dive into your existing marketing, looking at what's missing and what could be improved.
At the end of the Discovery stage you'll have complete user journey wireframes and a website specification document detailing all requirements of the front end and admin functionality. This ensures we are aligned on the purpose of your new website and the functionality that will be built.

2. USER-FOCUSED DESIGN

Great design isn't just how a website looks - it's how it serves each user. Drawing on years of user experience insights, we map out all of the unique user journeys on your website before turning them into clean, modern, conversion driven designs. Whether it be clear, trust-signal-infused product pages and intuitive checkout flows, or engaging, storytelling service pages, our websites are optimised to get you more purchases and enquiries.
A beautiful bespoke site that works no matter what screen its viewed on builds trust, keeps users on the page, and increases the likelihood of them returning. Our mobile-first approach to design ensures a flawless finish on every device. Our expert design team adhere to your brand guidelines, so you can ensure consistency of look and feel across all your marketing materials, reinforcing trust from online to offline.

3. DEVELOPMENT BUILT FOR PERFORMANCE

Only once you are happy with the designs do we begin coding. Our developers turn the designs into a fast, secure, scalable website. We're not tied to a website platform or technology, so we build on the system that best fits your goals, budgets and timelines. From content management systems like WordPress, Magento and Shopify, to technologies like MySQL and Next.JS, we adhere to stringent quality standards that ensure rapid load times, a search engine-friendly structure, and accessibility best practices.
If the Discovery stage has identified any third party systems that need to be integrated with, this is when it all comes together. Whether you need to connect your accounting software, CRM, ERP or marketing automation systems, we will ensure data flows smoothly from platform to platform.

4. CONTENT & IMAGERY

While we're busy building your website, it's time to finalise your messaging, content and visuals. We help you craft clear, persuasive copy and SEO-optimised messaging that's consistent with your brand tone of voice. Additionally we help you source images and videos to bring your website pages to life. You can provide your own content or we can create it all for you - or we can work together in a hybrid approach - whatever works best for you.

5. TESTING, TRAINING & LAUNCH

Before go-live, your website goes through our rigorous quality assurance. We test on desktop, mobile and tablet, ensuring your website provides the optimium experience no matter what size screen it's viewed on. Checking across the top browsers, including Google Chrome, Edge and Safari, and verifying against individual use cases, we check that all functionality is working as expected, and that your website is secure, with optimum speed and performance, to ensure users will be able to purchase or contact you with ease. Once we're happy, we hand over to you to sign off fo launch; providing you and your team with all the training you need to manage the website once live.

6. ONGING SUPPORT & GROWTH

Go live is just the start - your website should evolve and grow with your business. Our ongoing support and maintenance not only ensures that the security systems and applications powering your site are kept up to date, but also enables us to work together on new features and ongoing development that'll keep your site refreshed with the latest technologies and features that your customers will love. Whether you need a small update or entire new module, we're here for the long term.