Magento + NetSuite Oracle = Unified Data Flow for Efficient eCommerce
- Digital
The Challenges
Cartwright & Butler’s sophisticated business ecosystem required a robust solution to handle the large volume of traffic, products, orders, and background processes running daily.
They wanted to serve their three customer groups from one admin interface with all product and customer pulling from, and order details transposed into, their ERP system – NetSuite Oracle. Additionally, with a large part of their business coming from customised hampers with personalised gift options, they had complex functionality requirements and needed to be sure that their new system would be powerful enough to cope, whilst providing a better user experience leading to more sales.
Our Solution
We started with a full evaluation of Magento, Shopify and WooCommerce vs a bespoke eCommerce solution, detailing the key features of each platform and scoring it against a series of criteria. Our recommendation was to build on Magento 2 (Adobe Commerce). Its powerful out of box functionality, combined with its scalability, customisation and integration capabilities made it the ideal long-term solution that could grow with Cartwright & Butler into the future. We suggested a Magento multi-store approach providing individual user experiences for consumer, corporate and trade customers drawing from the same product database.
The Results
Our approach allowed Cartwright & Butler to provide personalised user experiences to their different user groups with the ability to provide individual prices, VAT rules and shipping options based on the type of customer. It features eCommerce best practice techniques including live chat, third party reviews and a sleek checkout with added functionality including the ability to ship to multiple addresses.
Its WordPress-powered content, and product merchandising capabilities, mean the marketing team can easily create landing pages and seasonal promotions, and showcase products at key points of the user journey to boost engagement and increase average order values.
The site is fully responsive, so customers can enjoy the same great experience on desktop and mobile across all browsers.
Behind the scenes Magento is integrated with NetSuite Oracle so Cartwright & Butler’s entire online operation can run efficiently without intervention. Shipping carriers and logistics data is communicated between the platforms, providing customers with the right delivery options based on their product selections and location, and all customer and order information is sent back from Magento to NetSuite Oracle so that Cartwright & Butler have a single source of truth for all their data.
