The internet is a gigantic place and we all use it for a variety of reasons. Did you know that a lot of businesses depend on their websites in order to bring up the most traffic for their bottom dollar? As we move to a more portable device age, do you have mobile friendly websites?
Well, there is a sign that the upcoming mobile SEO-Apocalypse will dramatically slow down traffic and could cause a gigantic headache for some businesses and websites. On the 21st of April 2015, Google is going to start using mobile-friendly compliance as a ranking factor in smartphone search. What this means is that your website needs to be more adequate for mobile searching and mobile browsing; or you could be in a world of hurt. A lot of people forget the fact that more and more people are connecting to the online world in a mobile sense and forget to check if their websites are compatible with these changes. If not, you will find yourself not only losing much needed SEO traffic; but also find your site not even coming up in the searches from phones at all.
What is interesting to note is that not having your site be mobile friendly is almost not even optional. Mobile searches make up about 30% of the total traffic of internet searches; regardless of whatever industry your business is in. This is a dramatic amount of searches and can sometimes be the majority of what a website earns. If you are website is not mobile-friendly; you are not only hurting yourself but you are hurting the consumer from finding a product or service they could be using indefinitely.
Now, there are some people that state that not having your website mobile-friendly will only have about a 1% impact on your overall organic search traffic. This then make it insignificant and not worth the hassle; but this is a small portion of people that get this benefit. A lot of other businesses want as many people to view their website as possible; and it is sometimes not that big of a deal to go ahead and make the change. As the world continues to change and we all have to make these changes to adapt; slower companies and people not literate in the electronic community get left in the dust. You should never let this be you and be ready for the upcoming mobile changes. Moves like these can certainly make or break a business.
If you would like some help in becoming mobile friendly then get in touch.