The ‘average order value’ of an e-Commerce store is a metric that indicates how much money each customer spends during their average purchase. The higher the average order value, the more profitable and successful a company’s business model can be. In this blog post, our team explores four ways you can raise your average order value.
Four ways to raise your average order value
While there are many ways to increase the average order value of an e-Commerce store, these are four of our favourite strategies:
Improve the quality of your product descriptions
Improving the quality of your product descriptions is a great way to increase your business’s average order value. This is because it gives customers a better idea of what they’re getting when they buy from you. The more detailed and specific your descriptions are, the more likely it is that customers will be satisfied with their purchases. This means fewer returns, fewer headaches and more repeat purchases.
Make sure that your site is easy to navigate
When you make your site easy to navigate, customers will be able to find what they want faster, which saves them time. If a customer is able to find what they want quickly, they’ll be more likely to purchase from you again instead of looking elsewhere. This also makes it easier for them to compare prices between different products or vendors, helping you stand out.
Create more personalised product recommendations
When you have more information about what your customers like or don’t like, you can offer them products that they will be more likely to buy. For example, if someone has purchased items in the past that were made by a specific brand, then you could suggest other items made by that same brand, which can lead to more orders.
Offer free shipping
Offering free shipping can increase your business’s average order value. This is because you’re creating an incentive for customers to spend more to reach the set total for free shipping. This means that even if the item itself is not particularly expensive, the total cost of their purchase will be higher because they’re buying more items at once.
For more information on how you can raise your average order value in your eCommerce store, contact a member of our team at the CDA Group today.
