Thank you to everyone who supported CDA and visited our stand and masterclass at the November Business Show in London’s Olympia.


The event, held at Olympia London, was the first of its kind for CDA. With a fresh exhibition format; we had a regular stand as well as a 20-seat theatre where we held a Digital Marketing Masterclass on the hour, every hour on both days of the show.

Run by our founder Stuart Alldis, our Masterclass aimed to share the cornerstones of a well-planned strategy for success in the digital era. With a background in senior eCommerce positions for multinational brands; Stuart has devised an approach to online and offline marketing that works to maximise lead generation, conversions and return on investment; all of which we publicised during our Masterclass.

Stuart’s approach towards digital development and marketing; includes a 9-step process that considers a discovery phase and after go-live support as two of the most prominent areas of focus. These are ingrained in CDA’s methods and ethos. This ensures the project in question has been fully considered and is as secure as possible; with both optimising it for success with future marketing efforts.


Our Business Show Masterclass highlighted this approach, as well as the importance of authentic branding and starting with ‘why’; thereby taking inspiration from Simon Sinek. We also determined who the real winners are when it comes to marketing; as well as how you can be one of them.

The CDA team were inundated throughout the course of the show with visitors who were interested in our Masterclass and CDA’s ethos. It proved to be a positive event for both CDA and the visitors to our stand. Once again, thank you to everybody who attended.

If you missed our Masterclass at The Business Show; or would like to view it again, please see the following links –

Full presentation –


If you have a project in mind or you’d like to discuss the Masterclass or CDA’s marketing approach, please contact us today.

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