Having your own eCommerce store for your business is often the most profitable and attractive way to sell your products.


You won’t have to pay listing fees or commissions for selling on other sites, such as eBay, and you have total control of the sales process. However, this poses a very immediate problem, which is how to rank above the bigger more established eCommerce giants, notably Amazon. Well, to help you do exactly that and build up your reputation in the industry, here are 4 website tips to boost your eCommerce sales.

1. Build a strong base structure to your site

Whenever you add new products to your site, you want them to be immediately optimised in the best way possible, and the best way to do that is by building the correct site structure from the get-go. A good site structure means deciding on core category pages for your product range and then linking through to all category pages from your home page, and then within those category pages linking to the individual products. Secondly, any newly listed products should be initially listed on your homepage as well. This combination makes it quick and easy for Google to index your site.

2. Offer unique product descriptions

Beyond standard manufacturer descriptions of your products, you need to offer unique and useful content. This helps avoid the problem of Google hating duplicate content found on sites, and also makes it easier to convert once someone finds the product. Humans like genuine content, so give it to them. Also, building up customer reviews and comments on the products will also boost the quality of each product page in both your customer’s and in Google’s eyes.

3. Treat category pages as mini home pages

It is hard to get individual products to rank on Google but often proves much easier and more worthwhile focusing on ranking the category pages. This means treating your category pages like home pages so building links to those category pages from your own blog and ideally other websites as well. You can also add useful content to these category pages rather than just making them bog standard. Thirdly, use clean and search-friendly URLs e.g. www.yourwebsite/category, rather than anything else, which is much messier.

4. Focus on optimising all media

Using high-quality unique images and videos is one of the best ways to convert customers once they enter your site. But by optimising their file names, alt attributes, and short descriptions, you can give a healthy boost to your site’s SEO efforts as well. Beyond simple SEO however, you should focus on testing these images as well to see which ones convert better with your customers.

Getting the most out of your eCommerce efforts means, from the very start, building a site that performs well not just in the eyes of your customers, but also in the eyes of Google. As is often the case, building a unique and well-optimised site is better done with the help of professionals. So, if you’d like to find out more about how we can build the ideal site for you and take your business to the next level online through eCommerce sales, get in contact with us today.

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