Building your brand is essential if you want to promote a strong offering to customers; and develop a clear brand message to your target audience.
Establishing a successful brand will help customers to recognise your business, aligning it with the product or service you offer. It will help you to attract people to you over your competition; and ultimately work on your behalf to help you boost your sales. When it comes to brand building; it must be a key part of a multichannel, online, and offline marketing strategy; so that at every possible touch point, customers have the opportunity to see and engage with your brand. For our top tips on building a successful online brand, read on below!
Understand your customer
This is an essential starting point for any successful marketing strategy; as it’s the key way you’ll know the best platforms to utilise to reach your target customers. Whether you’re a B2B or B2C business will affect which online platforms are suitable for you. Certain social media channels such as LinkedIn are more appropriate for B2B businesses looking to post professional blogs, or links to white papers. Other channels including Instagram and Snapchat are often more successfully used by B2C businesses who can engage with customers more effectively than some B2B businesses whose customers wouldn’t see the benefit in using the platforms.
Share your personality
You don’t have to literally post pictures of your team online; but sharing your personality through your tone of voice, the images and content you post is a great way to engage with your audience and capture their attention. Communicating who you are personality-wise is a great way to help engage customers who may feel they align with your brand’s identity. This will help you to attract more like minded people; who feel you brand is representative of them as individuals, and make them more likely to choose you when it comes to making a purchase.
One of the most important things you must always remember when building a brand online is to be consistent. Across all of your channels your logo, content, imagery, colour scheme, tone of voice and brand personality must be consistent with each other so that customers feel confident they are on your authentic site before they engage.