Whether you like it or not, social media influencers are taking the world by storm. These micro-celebrities operate on social media channels and exist to influence their followers in the way of lifestyle choices, products and more. And they’ve got a wide audience to work with. Typical influencers can have anywhere from a couple of thousand followers to millions. Brands are taking note of the value influencers have when advertising their product or service to their followers, with many putting a large chunk of their marketing budget into influencer marketing. Since influencer marketing has proven to be very effective Influencer marketing is proven to be effective and according to studies, 11x the ROI than marketing using banner ads. But what exactly is influencer marketing and how can your business get involved? Keep reading on to find out more.
What is influencer marketing?
Influencer marketing is when a company forms a partnership with a social media influencer in order to endorse or mention their products to their followers. While this is usually a paid opportunity, some influencers also accept free items in exchange for their endorsement. But it’s not as simple as hiring someone to speak about your product which can come across as disingenuous.
Influencers can create videos or images wearing a product, mention a service in a video and more. The trick is to not make the partnership look obvious. The goal is to work with an influencer who seems to genuinely enjoy what you sell to make the partnership appear more genuine and real.
How can you choose an influencer for your business?
One of the most important things to understand about influencer marketing is that you’re hoping to target an influencer’s audience, not necessarily the influencer themselves. You may think that a certain influencer doesn’t match your target audience or overall vibe, but it could be the case that their followers are exactly who you want to target.
The more followers an influencer has, the more they generally have to be paid when forming a partnership. When choosing an influencer you want to work with, choose someone who is clued up on advertising guidelines and has a history of success. The last thing you want is to work with someone who makes the overall partnership difficult!
Find out more
If you think that your business could benefit from influencer marketing, get in touch with CDA today. We have the creative expertise needed to assist you with all of your influencer marketing needs and will help you position your brand in a way that attracts your target audience.
