Let’s face it, if your brand isn’t on TikTok yet, you’re probably missing out. With over 1 billion active users, TikTok isn’t just a Gen Z playground, it’s where culture happens. The best part? TikTok’s algorithm doesn’t care about follower counts. It’s a content-first platform, meaning any video, yes, even your very first one, has the chance to go viral. Here are some helpful tips on how to create a successful TikTok marketing strategy:
Set Up Your TikTok for Success
Before you hit “record,” convert your profile into a Business Account. It’s free, and it unlocks:
• Deeper analytics
• Access to the Commercial Music Library
• TikTok Ads Manager
• Insights into audience behaviour
Make sure your bio is short, snappy, and clear about what you do. Add a link-in-bio and a profile picture that matches your branding across other platforms.
🎬 What to Post: TikTok Content That Actually Works
TikTok loves creativity, authenticity, and a sprinkle of chaos. Here are tried-and-tested formats to get you rolling:
✨ Behind-the-Scenes: Show off the real stuff! Your team, your workspace.
🧠 How-Tos and Tips: People love to learn. Quick tutorials or hacks related to your industry = gold.
🗣 Duets and UGC: Jump on user content, react to your audience, and keep the conversation going.
🔥 Trends and Challenges: If there’s a trending sound or challenge, hop on early (but add your twist).
📖 Storytelling: Use short-form video to tell a tale, of your product, your team, or your customers.
🔍 Hashtags & Sounds: Your TikTok Secret Sauce
TikTok’s For You Page is driven by what users interact with, so using the right hashtags and sounds increases your content’s chances of surfacing.
• Use a mix of trending and niche hashtags
• Trending audio helps you tap into momentum. Check TikTok’s Creative Center to see what’s buzzing.
🎧 There is no shame in riding a trend, just make it your own!
📊 Measuring Success on TikTok
Analytics aren’t just for spreadsheets. On TikTok, they help you figure out what content clicks (and what flops). Track:
• Video views and watch time
• Engagement rate (likes, shares, comments)
• Follower growth
• Clicks on your profile or links
• Conversions if using TikTok Pixel
🌟 Bonus Tips for TikTok Growth
• Post consistently: Aim for 3–5 times a week.
• Engage back: Comments are content too.
• Collaborate: Partner with influencers, micro-creators, customers or partners
• Use subtitles: Loads of people scroll with the sound off.
• Be playful: TikTok isn’t the place for corporate speak.
Final Thoughts
TikTok is more than just another social platform, it’s a trend engine and a sales funnel all in one. Whether you’re selling socks or software, there’s space for you to connect with your audience in fun, authentic ways.
And the best part? You don’t need a studio setup or huge budget, just creativity, consistency, and a willingness to not take yourself too seriously.
Need help crafting your TikTok marketing strategy? Let us take the guesswork out of going viral. Get in touch with our team and let’s make TikToks that actually convert. 🎥✨
