As anyone in the website business will tell you, SEO is key. Standing for Search Engine Optimisation; SEO allows you to organically increase the ranking of your website in search engines’ returned results, thereby making it more likely that someone using the search engine will follow the link to your page. Increased traffic means greater brand outreach, and more people to convert into customers, resulting in greater sales revenue.
However, creating an effective SEO strategy can be difficult, especially for someone new to website creation and management. Despite the constant algorithm updates continuously rolled out by search engines; one of the fundamental aspects of SEO remains consistent, however, which is keyword research.
What is keyword research?
This term is used to describe the process in understanding the most commonly searched keywords, then in turn relating these to their website. Further to this, by using keywords to find and research the actual phrased typed into search engines by users; website managers will have a greater understanding of how to formulate their content strategy in line with these keywords; thereby increasing their SEO and develop a larger traffic increase.
Keeping your finger on the pulse
Websites are constantly changing. The returned results produced by search engines are dynamic. However these are constantly changing. This means that a company cannot only undergo keyword research when their website is released or updated to incorporate an SEO strategy; and expect these keywords to continue producing results. For a company to really take advantage of keywords within their content these keywords need to be researched and revised on a regular basis. This is to ensure they stay in line with the changing dynamics of the internet.
Experts suggest that keyword research be undertaken at least once a month, then a more detailed research is done every quarter. If there are any new developments in your industry or significant newsworthy events, new research should then be done; then findings incorporated into your website. This is to ensure that you remain as close to the top of the returned results list as possible and in turn increase your traffic.
How Creative Digital Agency can help you
Firstly, at Creative Digital Agency, we pride ourselves on offering tailored SEO, web design, web development and branding solutions to our clients. By taking a client-centric approach, we ensure that all our solutions are bespoke, crafted entirely for the client’s specific needs. For more information about our services, or how we can help you, please contact us.