As anyone in the website business will tell you, SEO is key. Standing for Search Engine Optimisation, SEO allows you to organically increase the ranking of your website in search engines’ returned results, thereby making it more likely that someone using the search engine will follow the link to your page. Increased traffic means greater brand outreach, and more people to convert into customers, resulting in greater sales revenue.


However, creating an effective SEO strategy can be difficult, especially for someone new to website creation and management. Despite the constant algorithm updates continuously rolled out by search engines, one of the fundamental aspects of SEO remains consistent, however, which is keyword research.

What is keyword research?

Keyword research is the term used to describe the process by which people attempt to understand the most commonly searched keywords relating to their website and/or page. By using keywords to find and research the actual phrased typed into search engines by users, website managers will have a greater understanding of how to formulate their content strategy in line with these keywords, thereby increasing their SEO.

Keeping your finger on the pulse

As websites are constantly being created, taken down and updated, the returned results produced by search engines are dynamic, and constantly changing. This means that a company cannot only undergo keyword research when their website is released, or updated to incorporate an SEO strategy, and expect these keywords to continue producing results. For a company to really take advantage of keywords within their content, these keywords need to be researched and revised on a regular basis in line with the changing dynamics of the internet. Our experts would suggest that keyword research be undertaken once a month, with more detailed research being taken every quarter. Equally, if there are any new developments in your industry or significant newsworthy events, then new research should be undertaken, and the findings incorporated into your website to ensure that you remain as close to the top of the returned results list as possible.

How Creative Digital Agency can help you

At Creative Digital Agency, we pride ourselves on offering tailored SEO, web design, web development and branding solutions to our clients. By taking a client-centric approach, we ensure that all our solutions are bespoke, crafted entirely for the client’s specific needs. For more information about our services, or how we can help you, please contact us.