When you’re marketing a new product or service, you want it to stand out, and for all the right reasons! When you get your marketing right, you have the best possible chance of getting new customers on board, which helps to increase your revenue over time. That’s where experiential marketing comes in. Learn more about what experiential marketing is and some of the best examples of it working.
What is experiential marketing?
Experiential marketing is a strategy that companies use to attract potential customers by giving them an experience of the product or service in real life before they buy. Not only does the customer get to engage with and see the benefits of the product or service, but they can talk to members of staff and learn more about the people behind the company, building a more personal connection with the brand.
Great examples of experiential marketing
All industries, from eCommerce and digital marketing to catering and hospitality, have the opportunity to use experiential marketing. Here are some of the best examples of experiential marketing in action.
Red Bull
Red Bull is one of the most prominent examples of experiential marketing, with a presence in a range of global brands such as Formula 1, world football and a range of extreme sports. The marketing team also adds value to the brand by hosting adventure, sports and music events that inspire people to engage with their content while sharing it at the same time.
Häagen-Dazs
Häagen-Dazs is one of the most popular ice cream brands in the world, so it’s no surprise the company is the “official ice cream of Wimbledon”. In 2017, the clever marketing team behind the brand turned the tennis tournament’s signature ‘strawberries and cream’ treat into a new ice cream flavour, selling it at the tournament but also in supermarkets and their own stores. This was accompanied by TV advertising and a high-reach social media push on Instagram and Facebook.
Coca-Cola
As an official sponsor of the World Cup, Coca-Cola placed an AR experience at Zurich Central Station, which featured footage of Xherdan Shaqiri. Participants were able to watch Shaqiri perform some skills before he gestured to play a few shots against them. At the end of the experience, the user was prompted to take a photo while brand ambassadors were on hand to give out Coca-Cola.
Try CDA
If you have an interest in improving your marketing strategies and expanding your reach, get in touch with the CDA team to find out more and maximise your potential.
