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If you’re doing any advertising online then chances are you’re making use of Google AdWords. The search engine’s advertising platform has come to dominate the online advertising space and if you want to be in the digital marketing game, you have to play with Google.


Setting up your first campaign is relatively easy, thanks to the wizards and other tools that Google has put in place. However, if you don’t dig any deeper, then you’re missing out on a lot of the potential of AdWords. We’ve outlined three of the best features of AdWords that many businesses don’t know about. Start taking advantage of them and you could see your online revenues soaring.

Remarketing – don’t lose a customer

If you’ve ever been on a hotel booking website, you’ll probably have noticed that adverts for any hotel that you’ve looked at start to follow you around the internet like a lapdog. The good news is that you can do this for your business too. Remarketing allows you to show adverts to people who have already visited your website or whose email address you have in your database. You can customise the messages so you only advertise to certain segments of your database or you can advertise to everyone, the choice is yours. Costs are often lower than for traditional search advertising and the results may be better.

Call extensions

If you’re a local business, then there may be times when it’s better for people to give you a call than to visit your website. This is particularly effective when people are searching on a mobile phone. Instead of paying Google to send a visitor to your website, you can pay to generate a phone call. If you’re a restaurant or local delivery provider, you may well find that this is a far more effective way of spending your money.

Review extensions

Review extensions allow you to show a star rating next to your adverts. If you use a service like TrustPilot to collect reviews, then make sure that you’re using Schema markup on your website so Google knows about it. If you’re collecting ratings on your Google MyBusiness profile on Google Maps, then your rating can pull through automatically if you want it to. This positive rating can significantly increase the number of people who choose to click on your adverts after making a search.

Whilst we’ve barely scratched the surface of what’s possible with Google AdWords, we hope that we’ve given you a good idea of what’s possible. If you get the right digital marketing expert on your Google AdWords account, then the sky truly is the limit. Get in touch with us today to find out more.

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