Your website is the most important aspect of your brand’s online presence. Visitors should be able to determine exactly what your company does within seconds of landing on the homepage. They should also be empowered to access and navigate your website with ease. Great web design is pivotal to success, no matter what industry you’re in. A design that supports user experience can help a website truly shine – whether its main purpose is for raising awareness, providing information or converting sales. Here, we cover 3 essential tips for improving your web design.
1. Map out your user journey
Before getting into the granular aspects of web design, you’ll want to map out your customer journey from end-to-end, to gain a better understanding of your users’ expectations. Analyse what pages they are going to view, what content they will read and what products, offers or services they are going to view. Understanding and mapping out the entire funnel will help you design a website that nurtures your overall ambitions and leads customers down the sales funnel.
2. Develop a consistent look and feel
When designing your website pages, it’s important to develop a consistent style that supports your overall brand ambitions. For example, an e-commerce site selling jewellery looks very different from one selling gardening supplies. Decide on a cohesive design that compliments your company’s personality. Elements such as your colour palette, font style, imagery, iconography and logo usage should all work together to convey one clear overall message.
3. Pay attention to your writing style
A lot of attention is paid to the visual aspect of web design, but it’s also crucial to craft website copy in a way that really speaks to your audience. Users value simplicity rather than complexity and jargon. Poor spelling and grammar and an inconsistent tone of voice can be just frustrating and off-putting to users as stock imagery and an overload of on-page animations. Try to view website writing and tone of voice as the foundation of your design efforts to improve your overall user experience.
Need help with creating a beautiful website? CDA is a creative digital agency that specialises in web design, digital marketing and branding. We can help invigorate your web design with all the right ingredients to shape your organisation’s future. Contact our team today to discover more.
