Working together to make better business
When we met Playfair Partnerships they were operating on an outdated website based on html with no content management system. They were in need of modernisation throughout their whole brand and digital setup. To make the transition manageable on all accounts, we laid out a road map; starting with a new brand and assets, then moving to a new editable website and, finally, a strategy around digital marketing and SEO.
As a financial strategy management company, Playfair Partnerships send out various important documents to their clients. We had to ensure that their new brand could be applied across all documentation; so created templates for the team to easily input content, save and send on. We designed and printed brand assets and arranged photography for the new website to maintain a professional look and feel throughout the brand’s marketing collateral.
The new website is a parallax design which guides the user through each stage of content; presenting them with a clear call to action with contact forms throughout. The site can now be easily updated by the Playfair Partnerships team; as it is built on WordPress CMS, and is set up with content repositories which we utilise with our monthly blog and social media campaigns.