Creating dream kitchens, bedrooms, bathrooms & offices
- Brand
- Design
- Digital
The Brief
Angelos Interiors is a new business venture for an existing client. With a long-standing partnership already established, they tasked us with creating a new logo, brand assets and website for the new company as well as generating interest ahead of the launch.
Our Approach
As part of the branding process we set up social media channels, an email marketing list and website holding page. We wanted to create a buzz about Angelos Interiors before the official launch; so utilised these channels to encourage people to sign up to receive updates from about the showroom opening and company offers. We accelerated this buzz with a social media marketing campaign featuring competitions which tied in with the launch.
The Campaign
Following discussions with the Angelos Interiors team; it was decided that as a unique offering for launch they would give away one Kitchen and one Bathroom suite to winners of respective Facebook & Instagram and Twitter competitions. We came up with the terms of the competitions to achieve high volumes of engagement and page following. To maximise reach, we added some sponsorship budget. The pre-launch marketing campaign reached nearly 25,000 people; with thousands of engagements, resulting in a busy opening day in the showroom and an active audience for further marketing across all channels.
The Website
Launched the week before the official showroom opening, the website is an inspiring showcase of the furniture and style possibilities on offer from Angelos Interiors. With a sleek, easy to navigate design and clear calls to action; the WordPress website is easy for both customers, admin and Google to understand.
