Woman using phone wearing Xmas hat

The holiday season is the perfect time to showcase your business. But with social media sites such as Facebook and Instagram offering online eCommerce platforms, it is time your business made the most of them.

If you’re preparing your business for the holiday season, here’s everything you need to know about Facebook and Instagram shops, how to use them and why you should be making the most of them over Christmas.

What is a Facebook/Instagram shop?

The Shop is a relatively new feature on Facebook and Instagram and helps businesses to set up stores that allow customers to buy directly from their social media pages with the click of a button. You can showcase your featured products and make more sales by encouraging users to purchase what they see there and then, rather than having to go to your website. 86% of online shoppers who discovered products via Facebook ultimately purchased the new products they found (https://www.socialmediatoday.com/news/make-the-most-of-your-shop-on-facebook-and-instagram-for-the-holidays-info/609764/), so using the shop functionally could help you see a significant increase in sales.

How to use Facebook and Instagram shops

To start your own shop, you need to make sure that your social media accounts are set to business. If you’re starting on Instagram, you will need to connect your Facebook business account and company page. After this, you can begin to add your different products to the page. You can choose to do this yourself or you can partner with a specialist digital agency, such as CDA (https://cda.group/services/) who can help you to set up your shop with ease.

How to prepare for the holiday season

The run-up to Christmas is known for being the season where everyone buys, buys, buys. Therefore, it’s important that you’re making the most of your Facebook and Instagram shops to capitalise on buyers’ interest. But how should you prepare for the holiday season?

• Update your catalogue: Ensure that all your latest products are on your site and list any products that you think would make great gifts at the top.

• Tag your products: On your Instagram or Facebook posts, make sure you tag your products in your photos. If customers like what they see, you’re making it much easier for them to buy.

• Create winter collections: Create gift and winter collections that highlight the perfect gifts to potential buyers and save them the hassle of browsing your store.

If you’re looking for help to set up a Facebook or Instagram shop, contact us at CDA (https://cda.group/services/) to learn more about our expert digital marketing services.