The new year is here and its the perfect time to reflect and learn from the last 12 months. However, it is also a chance to look forward and plan for what 2020 has in store for your business. What does success look like to you this year?
Whether the answer to that is increasing online sales, re-branding or becoming a market leader in your arena, there are some simple ideas that can help push you along the path to achieving your goals…
1. Create a marketing strategy for 2020
Put simply, your marketing strategy should spell out who you are selling to and how. Be clear about what you want to achieve this year and break it down into small achievable goals with timescales against each goal so that you can keep checking that you are on track.
2. Create an online store
If your business isn’t already selling online, you are missing out! An eCommerce site enables customers to buy from you 24/7 and removes geographical boundaries that might exist. It also enables you to be flexible with any offers/pricing as it can all be updated in real-time.
3. Update your website
You probably already have a website and think that’s enough, but in order to keep your website relevant and ensure that it ranks well for SEO (search engine optimisation) purposes, the content needs to be fresh. Create regular news/blog posts featuring keywords and clear out any old pages that are no longer relevant.
4. Email marketing
Emails help you to connect with your target audience in real-time and at a very affordable price. Messages can be personalised and the content can be relevant and up-to-date with current news/trends. Using your analytics you can also monitor who opens your emails and takes action, so that you can learn from this and target emails better in the future, making them more effective. What’s not to love?
5. Social media marketing
Give your brand a personality and engage with your audience. Don’t just use social media to try and sell more of your product/service – create conversations, ask questions and share relevant articles.
6. Creating a new brand or updating your current brand
Maybe you are thinking of creating a new brand or simply refreshing your current brand? Talk to a specialist agency who can help you to build your brand and set you on the road to success.
Whatever your plans, may 2020 be your best year yet!