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It has never been more important to make sure your new website contains a responsive design. Smartphones have now overtaken laptops as the most popular device to get online.

 

Smartphones

People in England are spending a total of one hour and 54 minutes on the internet on their smartphones each every day. Compared to a total of just an hour and nine minutes on a PC. Make sure you make the most of it.

Two thirds of the UK own a smartphone, and young people are the vast majority of them. 90% of the 16-24 age range now own a smartphone, is your website utilising the use of a responsive web design. The younger generation are not the only people making the switch to smartphone, with half of 55-64 year olds making the switch as well.

The number of devices, platforms and browsers that your site needs to work with increases day by day. Allowing your website to be able to respond to the new smartphone is a necessity to allow consumers to access your website on their device. A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device.

Search Engine Optimisation

Making your website compatible for all the necessary devices allows Google to crawl, index and organize content, sending the traffic to your site. This is because responsive design sites have one URL and the same HTML, regardless of device.

A fact that may influence your decision for a responsive design is the conversion rate for mobile consumers. Mobile phone conversion rates for buying online are 17% higher than those of a PC. A PC’s conversion rate is 61% whereas a mobile phone conversion rate is significantly higher with 78%. Having two separate sites for mobile and desktop would also mean having to separate SEO campaigns. If you were to have a responsive design it would make campaigns more time efficient and easier as you would only have the one campaign.

Better User Experience

Having a responsive website allows for an overall better user experience for customers on smartphones.
People prefer being able to go on their browser and be able to access the website for straight away; rather than having the hassle of having to go and download the app for the website first. Many users don’t want yet another app. They want the easy and simple experience of being able to do what they want to do without that extra step.

Stay Ahead of your Competition

In the online world, staying ahead of your competitors is vital to making sure you come out on top. So if most of your customers are coming from smartphone, then your website needs to look even better on a smartphone than on a desktop.

The smartphone is becoming a more and more important device for consumers to get online, are you keeping up with the latest technology?

What is the best course of action?

If you have a website that you need making mobile friendly? Contact us at marketing@cda.group or call on 0203 780 0808 and we can work with you so help make the most of your online presence.

 

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