What is UX/UI?

UX and UI are essentially two sides of the same coin. They both provide a better feel, look and style to a website, application or programme to make it more usable and appealing to an audience.

User Interface, or UI, is as the name suggests – it concerns the experience of the customer or user, from the time they visit your website to the time they leave. By contrast, User Experience, or UX, is the physical embodiment of the more technical side of the customer experience. It involves how that user and the website interact, from a more technical standpoint.

UX and UI are two essential parts of any development and research cycle. They provide the foundation and cosmetic appearance to whatever it is you’re trying to promote or create, and they certainly shouldn’t be underestimated for any project large or small.

What is UX/UI used for?

UX and UI are used as the basis for developing and creating high-quality customer-focused products. These products could be anything from an essential website through to a fully realised video game, software or even a mobile application. UX and UI roles are a part of the development stage for all these forms of technology, and they are the link that makes your end product appealing, accessible and enjoyable for your audience of choice. Without research and a good understanding of UX and UI, many websites, programmes and applications fall at the first hurdle.

Why UX/UI is important for websites

UX and UI are an important component when it comes to practical and targeted web design. With the average niche website now having a whole host of global competitors, UX and UI can be the edge that makes your site more appealing, suitable or useful to your shared audience. Without investment in these areas, websites are often less suited to their ultimate purpose. Whether it’s creating a child-friendly website for learning or developing an online store selling online for a brand, UX and UI provide both the structure and visual appeal that makes websites enjoyable to use for that particular audience.

When UX/UI should be implemented

Often, businesses and individuals make the mistake of only thinking about UX and UI once their website is live. But the best way to get the most out of these vital parts of development is by placing them in the development cycle, alongside more technical roles and requirements. By understanding your audience, and developing websites that are appropriate for your chosen audience through in-depth UX and UI digital marketing research, it’s possible to achieve far better results.