SEO isn’t a task you can breeze through once, and you’re done. Search engines are constantly changing their algorithms in an attempt to get better search results for their users. While it is crucial that you keep up with the latest digital marketing trends, you must first master the basics of SEO. One such element is keywords. In today’s blog post, we’ll be looking at how to create a keyword strategy that works.
What is a keyword strategy?
Keyword research is often confused with a keyword strategy, but they are not the same. Every keyword strategy begins with keyword research which is the process of finding and qualifying search terms used by web users by metrics such as relevancy, keyword difficulty, search volume, and cost per click.
Keyword research on its own gives you a list of keywords, but how do you use them for a successful marketing campaign? This is where a keyword strategy comes in. It allows you to target your keywords in a focused way and lets you plan what actions to take to get the best results.
How to create a keyword strategy for SEO
Know your audience
As with every other marketing strategy, you should first learn about your audience when creating a keyword strategy. If you’re just getting started with digital marketing, start by creating a buyer persona to learn more about your target demographic. Additionally, talk to your customers to find out what language they use when searching for your products and services.
Understand search intent
While it’s easy to take keywords for face value, many have different meanings beneath the surface. Therefore, search intent is a pivotal factor in how well you rank on search engine results pages. Research and analyse every keyword to understand its interpretation by your target audience.
Analyse your current performance in search results
Conduct an SEO audit through platforms such as Google Analytics or SEMrush to find out what terms you’re already ranking for. This will give you an idea of what words and phrases people use to find you. It will also give you insight into what questions customers have about your brand so that you can answer them in your content.
Create a content plan
It’s easier to create content with SEO in mind. So, once you settle on a few keywords, think about how you can incorporate them into your current and upcoming content.
A keyword strategy forces you to think critically about your keyword selection. Going this extra step to find the best keywords for your business will give you better results and a better conversion rate. If you need help with your keyword strategy please contact us!
